Skechers GOrun 4™ – 2016 is Awarded Editor’s Choice

Skechers Performance announces that Skechers GOrun 4 – 2016™ was awarded the prestigious “Editors Choice” accolade from Runner’s World magazine, a publication of Rodale, Inc. The Editor’s Choice Award will appear in the highly anticipated summer Shoe Guide in the June 2016 issue of Runner’s World, U.S. magazine.

Editor’s Choice represents an outstanding shoe that successfully combines the highest-quality design and technology. Winners received high marks from the Runner’s World Shoe Lab, the “wear-testers” and the editors. In the issue, Runner’s World noted that the testers “…heaped praise on the new upper, saying it had an ‘amazing fit’ and calling it ‘extremely comfortable’.” The Skechers GOrun 4 – 2016 was evaluated amongst multiple shoe brands and 25 models for the Shoe Guide, and will appear in print and online as part of the Runner’s World shoe finder.

Introduced by Skechers Performance earlier this year, Skechers GOrun 4 – 2016 features a GO KNIT sock-like upper, resulting in reduced weight and increased support. This neutral, lightweight shoe, also features a Resalyte® cushioned midsole, and Skechers Performance’s signature m-strike which promotes mid-foot striking. This technology helps runners go faster by minimizing ground contact time as the middle of the foot impacts the ground and transitions to forefoot for immediate toe off.

“We are extremely proud that the GOrun 4 – 2016 has been recognized in such an important way by Runner’s World,” said Rick Higgins, SVP Merchandising/Marketing for Skechers Performance. “Our focus over the years has been to provide runners with performance footwear that is built by runners. Our philosophy is to keep innovating and developing shoes with the latest unique technologies in the market. Receiving this award really highlights how committed we are to bringing the best shoes to runners.”

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“This shoe has been the culmination of our team’s efforts of listening and reacting to what runners want,” said Kurt Stockbridge, VP, Technical Development, Skechers Performance. “We really pushed ourselves to deliver on those principles.”

Skechers Performance creates innovative footwear and apparel for running, walking and training. Products are designed and engineered to the highest standards of an athlete. Partnerships with world-class runners, Meb Keflezighi and Kara Goucher bring expert insights to the product creation process thus delivering performance products to the consumer.

Skechers Performance™ offers an extensive collection of technologically-advanced footwear available at Skechers stores in Glorietta 2, TriNoma, Ayala Fairview Terraces, SM North Edsa The Annex, SM Mall of Asia, Robinsons Galleria, Robinsons Place Manila, Gateway Mall, Lucky Chinatown, Market Market, Alabang Town Center, Festival Mall, SM Southmall, SM Bacoor, Alabang Town Center, SM Fairview, SM Dasmarinas, Paseo Sta. Rosa, Marquee Mall, SM Pampanga, SM Clark, Ayala Center Cebu, SM City Cebu, SM Davao, Centrio Mall, SM Iloilo, Cagayan de Oro, and LimKetKai Mall CDO. — ADV