Trek, the largest bicycle brand in the world, breaks new ground in the Philippines with the launch of the first Trek Bicycle Store in the country

Located at Two Parkade along 30th Avenue in Bonifacio Global City, the full-service bicycle store promises a premium retail experience that showcases Trek’s extensive product lines, while championing the cycling lifestyle. Road, mountain, triathlon, women’s, kids and city bikes are well represented in the store, with accessories and apparel to match, courtesy of Trek’s very own Bontrager brand.

The store features Trek’s Project One customization program, allowing visitors to design their bespoke Trek bike. From paint schemes that vary from mild to wild, to parts selection, Project One puts your dream bike just a click away.

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To help customers select a bike that fits them best, be it a production model or from Project One, the store offers Trek’s Precision Fit service, a proprietary bike-fit system that measures not just the rider’s dimensions, but also evaluates their efficiency as they pedal on a stationary, computerized bicycle.

The Trek Bicycle Store sets new standards in bicycle retail by providing a fun, welcoming environment that pairs the best bikes with the best service, becoming the hub for Manila’s passionate cycling community.

A rare treat was being able to hear a short inspirational talk from Gary Fisher, he is considered as one of the inventors of the modern mountain bike, current owners of Trek bikes also took advantage of this race opportunity to get their bikes signed by the bike legend.

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